About the position
We are looking for a new team member, take a look below and if this sounds like you we'd like to talk soonest
The Social Media Specialist plays a key role in enhancing brand presence across social platforms through compelling content, strategic engagement, influencer collaboration, and paid media support. This role bridges community management, content planning, influencer marketing, and paid performance - with a focus on delivering measurable results and growing audience engagement.
Key Responsibilities include but aren't limited to:
- Develop and manage content calendars tailored to each social platform (Instagram, TikTok, Facebook, X/Twitter, LinkedIn, etc.)
- Create and publish engaging, on-brand content (static, video, stories, Reels) aligned with marketing and campaign objectives
- Collaborate with internal teams and external partners (creative, PR, influencer, media buying) to drive integrated campaign performance
- Coordinate with influencers and creators - assist in sourcing, briefing, and managing deliverables aligned to brand tone and campaign KPIs
- Support in setting up, managing, and optimizing paid social campaigns and Google Ads campaigns in coordination with the performance team
- Track and analyse social media and paid performance metrics to identify trends, optimize content, and inform future strategies
- Monitor daily community interactions and manage real-time engagement
- Stay informed on platform updates, industry trends, creator economy shifts, and competitive landscape
- Ensure content is compliant with brand guidelines and advertising standards
Requirements:
Education:
- Bachelor's degree in marketing, Digital Media, Communications, or Equivalent is preferred - not a deal breaker if you have other relevant certifications.
Experience:
- 2-4 years of experience in social media management, including:
- Working directly with influencers (seeding, paid partnerships, UGC coordination)
- Running or supporting Google Ads and paid social campaigns
- Experience within a digital agency, media company, or brand environment preferred
- Skills & Competencies:
- Strong copywriting and visual storytelling abilities
- Experience with social scheduling and analytics tools (Meta Business Suite, Google Analytics, Hootsuite, Later, etc.)
- Basic design and video editing capabilities (Canva, CapCut, Adobe Suite preferred)
- Solid understanding of influencer marketing workflows and creator relationship management
- Working knowledge of Google Ads and social media ad platforms (Facebook Ads Manager, TikTok Ads)
- Analytical mindset with ability to translate metrics into actionable insights
- Ability to thrive in a fast-paced, deadline-driven environment
We will request a portfolio as part of the recruitment process.
Talk soon
Desired Skills:
- Content Creation
- Digital Marketing Campaign Management
- Copywriting
- Digital Marketing Techniques
- Social media marketing
- SEO copywriting
- Social media strategy
- Social Media Development
- Advertising campaigns
- Search Engine Optimization (SEO)
- Campaign Plans
- Website Copy
- Online marketing
- Website content
About The Employer:
African Sales Company (ASCO) is an Equal Opportunity Employer. We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates. Selection for roles will be based on individual merit alone
ASCO also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws.
