About the position
Open to all races
The Sales Manager is responsible for leading and managing all sales activities for the farm, including selling of fresh farm produce, packaged products, and bulk orders to retailers, wholesalers, export clients, and local markets as well as pricing strategy, contract negotiation, managing delivery schedules, and ensuring customer satisfaction while maintaining profitability and aligning production with market demand.
RESPONSIBILITIES
Sales Strategy & Market Development
- Develop and execute sales strategies to increase revenue, expand market reach, and grow customer accounts.
- Identify new market opportunities (local, regional, retail, wholesale, export).
- Conduct market research on pricing trends, customer demand, and competitor activities.
- Work closely with the production and procurement departments to align crop volumes with sales plans.
- Recommend new product lines, packaging styles, and marketing opportunities.
Customer Relationship Management
- Build and maintain strong relationships with key customers, retailers, distributors, and bulk buyers.
- Visit customer sites regularly to strengthen partnerships and understand market needs.
- Handle customer complaints, returns, and service concerns professionally and efficiently.
- Oversee customer onboarding and ensure compliance with buyer requirements (quality, packaging, safety standards).
Sales Operations & Order Management
- Manage daily sales operations, including orders, pricing, dispatch planning, and delivery follow-ups.
- Coordinate with the packhouse team to ensure orders are packed according to customer specifications.
- Ensure all deliveries meet quality, weight, packaging, and freshness standards.
- Oversee loading and dispatch to prevent delivery errors or product damage.
- Ensure accurate issuing of invoices, delivery notes, and proof of delivery (PODs).
Pricing, Contracts & Negotiation
- Develop price lists, quotations, and proposals based on market conditions and production costs.
- Negotiate contracts and agreements with retailers, vendors, and wholesalers.
- Ensure profitability through effective pricing strategies without compromising quality.
Manage credit terms, payment agreements, and overdue account follow-ups.
Sales Forecasting & Reporting
- Forecast sales volumes based on crop availability and market demand.
Compliance & Quality Assurance
- Ensure all products sold comply with food safety, traceability, and customer specifications.
- Collaborate with QA and Packhouse Supervisors to maintain consistent quality.
- Ensure all labelling, barcoding, and packaging meets regulatory and buyer
requirements. - Support customer audits and inspections when required.
EXPERIENCE & QUALIFICATION
Education
- Bachelor's Degree in Sales, Marketing, Business Management, Agriculture, or related field.
- Additional certification in sales management or agribusiness is an advantage.
Experience
- 3-5 years' experience in sales management or key account management, preferably in:
Agriculture
Food production
FMCG
- Experience negotiating with retailers, wholesalers, or distributors is highly advantageous.
Desired Skills:
- Agriculture
- FMCG
- Food Production
- Sales Management
Desired Work Experience:
- 2 to 5 years Crop & Vinyard
- 5 to 10 years Middle / Department Management
Desired Qualification Level:
