Sales Manager - Africa & Middle East

About the position

The Opportunity

We are looking for a seasoned and dynamic Sales Manager to lead our expansion efforts throughout the African continent and the Middle East. This is a critical role for an individual who is passionate about building new business channels and driving growth in diverse and challenging markets. As a key member of our global team, you will be instrumental in leveraging our established 20-year presence in South Africa to penetrate new territories.

Key Responsibilities

• Develop and execute a strategic sales plan to penetrate and grow new markets in Africa and the Middle East.
• Identify, recruit, and manage new distribution channels and partners to extend our reach.
• Lead the entire sales cycle, from initial lead generation to contract negotiation and closing deals.
• Establish and maintain strong, long-term relationships with key stakeholders, including distributors, system integrators, and end-users across all target sectors.
• Navigate the complex political and commercial landscapes of various African and Middle Eastern countries, leveraging local knowledge and relationships.
• Market our full range of security solutions, including our Command Centre software, integrated access control systems, robust perimeter hardware, and advanced high-security products.
• Collaborate with internal teams to ensure a seamless sales process and optimal customer satisfaction.
• Achieve and exceed ambitious sales targets and key performance indicators (KPIs).

Essential Requirements

• A minimum of 10 years of commercial sales experience with a significant focus on the African continent.
• Extensive commercial travel experience throughout Africa is a must.
• Demonstrated knowledge of distribution channels and the mechanics of doing business in diverse African countries, including East, West, Central, and Southern Africa.
• Proven ability to establish and grow new markets from the ground up, with a track record of building successful partnerships.
• A strong understanding of the sales process and experience in managing a complex sales pipeline.

Desirable Skills & Experience

• Previous experience or exposure to the security industry (e.g., access control, CCTV, intruder alarms) would be highly beneficial.
• Experience selling to any of our target sectors (e.g., Mining, Utilities, Government) is a plus.
• Ability to work independently and manage a remote territory effectively.
• Strong negotiation, communication, and interpersonal skills.
• A deep understanding of local politics and business cultures.

Why Join Us?

This is a unique opportunity to shape our expansion and play a pivotal role in our international growth. We offer a competitive salary, performance-based incentives, and the chance to work with a leading global brand in the security sector. If you have the drive, experience, and the right network to succeed in this challenging and rewarding role, we want to hear from you.

Desired Skills:

• Commucation
• Sales

Desired Work Experience:

• 2 to 5 years

Desired Qualification Level:

• Grade 12 / Matric

About The Employer:

About Us

We are a globally recognized leader in delivering advanced security technologies with a legacy spanning more than three decades. We have consistently evolved, adapted, and innovated to meet the complex demands of a diverse clientele and the ever-changing security landscape. Our deep expertise and long-standing presence in the industry underscore our position as a provider of robust, integrated security solutions.

Who We Serve

We provide tailored security solutions to a wide array of sectors, protecting critical facilities, sensitive data, and essential infrastructure. Our clients are in:




- Education: We ensure safe learning environments.
- Healthcare: We protect facilities and sensitive data.
- Government: We secure essential infrastructure and operations.
- Transportation: We enhance safety across transport networks.
- Manufacturing & Distribution: We safeguard assets and supply chains.
- Corrections: We provide high-security solutions for correctional facilities.
- Data Centres: We protect vital information and digital assets.
- Mining: We secure remote and hazardous operational sites.
- Multi-Tenancy Buildings: We manage access and security for complex structures.
- Utilities and Critical Infrastructure: We defend essential services and national assets.