Performance Marketing Manager

About the position

Performance Marketing Manager

Working hours: 9 am - 5 pm (Hybrid - In office 2 days per week)
Location: Observatory, Cape Town
Salary: R45,000 - R55,000 p/m depending on experience

We're on the search for a talented Performance Marketing Manager to join our Digital Agency. To excel in this role, you should have relevant experience in Paid Ads Management, with a strong focus on Facebook/Meta & Google Ads. The role is 85% Social Paid Ads Management and 15% Google Ads Management.

In this role, you will be responsible for campaign strategy, building, optimisation, tracking, reporting, as well as laying the foundation to grow the paid media department.

We're looking for someone with an entrepreneurial mindset and strong project management skills to champion the sales, systems, and processes for the department.

A passion for data analysis and a keen eye for maximising return on investment are essential to succeed in this position.

Team: We're a small team (13) and are looking for a like-minded individual who is down-to-earth, passionate, and a high-energy hard worker. This position is a great opportunity for someone wanting to join a growing agency and play a key role in helping us scale.

Core Skills & Knowledge:

• Paid Media Strategy
• Paid Media Management
• Strong Project Management
• eCommerce Growth Strategy
• Paid Media Account Set Up
• Target Audience Set Up
• Tracking Setup Experience
• Ad Copy Editing
• Reporting & Analysing Data
• Looker Studio Setup & Analysis
• Google Analytics & Event Tracking Setup
• Google Tag Manager Experience
• Team Management
• Thoughtful, Candid & Open Communication

Brands you will work on: You will have the opportunity to work on a variety of brands from retail to technology.

Daily Tasks & Responsibilities:

• Daily campaign management and optimisation (including but not limited to creating, implementing and monitoring campaign performance)
• Monthly media planning
• Troubleshooting paid ads issues
• Develop weekly/monthly/quarterly/annual reports via Looker Studio
• Onboarding new paid ads accounts
• Ad copy editing/reviewing
• Campaign budget management/tracking
• Ad hoc admin tasks related to paid ads

Must have in-depth knowledge and experience using the below tools & platforms:

• Facebook/Meta Ads (Preferably 3+ years)
• Google Ads (Preferably 3+ years)
• LinkedIn Ads
• Twitter Ads
• TikTok Ads
• Setting up paid ads accounts (Preferably Facebook/Meta & Google)
• Dashthis Reporting Tool (or similar)
• Looker Studio
• Google Analytics
• Google Tag Manager
• Tracking set-up and implementation of the tag/pixels
• Asana Project Management Tool (or similar)

Qualifications:

• Facebook/Meta Blueprint Certification
• Google Ads Certifications
• Digital Marketing or Marketing qualification

Desired Skills:

• Media Planning
• Reports
• Budget Management

Desired Work Experience:

• 5 to 10 years

Desired Qualification Level:

• Certificate