About the position
We are seeking an experienced and results-driven Sales & Marketing Manager to lead brand development, marketing initiatives, and field sales operations within the agricultural feed industry. This role requires a dynamic leader with a passion for agriculture, capable of driving both strategic marketing and high-performance sales execution
The successful candidate will inspire and guide a team of regional sales agents, foster strong customer relationships, and ensure that marketing strategies directly support business growth in the competitive animal feed sector
Duties & Responsibilities
Lead, coach, and manage a team of field-based sales agents across multiple regions
- Set and monitor performance targets, including sales volume, market growth, and new customer acquisition
- Conduct regular field visits, team meetings, and one-on-one performance sessions
- Review and approve sales reports, ensuring accuracy and alignment with business goals
- Identify new business opportunities, strategic accounts, and regional growth priorities
- Ensure consistent messaging, pricing, and branding within the sales function
- Develop and execute a comprehensive marketing strategy in line with business objectives
- Oversee product branding, packaging, and marketing materials
- Manage product launches, campaigns, and regional sales support initiatives
- Engage with customers at a senior level to resolve escalations and build strong partnerships
- Represent the company at farmer's days, trade shows, and industry events
- Collaborate with Technical, Operations, and Procurement teams to align supply chain, product forecasting, and customer demand
- Provide training for both sales agents and customers on technical and product-related topics
- Manage the marketing and sales budget, monitoring ROI on campaigns
- Prepare monthly management reports with performance insights and recommendations
- Analyse market trends, customer data, and competitor activities to inform strategy
Skills Required
Exceptional leadership and team management capabilities
- BSc (Agric) Animal Science or related qualification
- In-depth knowledge of animal nutrition and the animal feed industry
- Minimum of 5 years' experience in a marketing or sales leadership role, preferably within agriculture or animal feed
- Proven experience in managing and developing sales teams
- Proficient in MS Office Suite (Excel, PowerPoint, Word)
- Fluent in Afrikaans and English
- Strong communication, coaching, and presentation skills
- Analytical and data-driven decision-making approach
- Customer-centric mindset with excellent relationship-building skills
- Deep understanding of agricultural markets, particularly livestock and feed producers
- Should you meet the required skills please respond to this advert
Desired Skills:
