About the position
We are seeking a Marketing Manager to lead our Marketing team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our brand and products. This role requires a strategic mindset, strong leadership skills, and a proven track record in marketing. The ideal candidate will have at least 7 years of experience in a senior brand and marketing role.
Key Performance Areas:
- Understand the retail meat market and product.
- Develop a marketing strategy to support the company objectives in terms of sales growth, customer satisfaction, brand awareness, etc.
- Design and propose the annual marketing budget in line with the above which includes costs and timelines agreed with each business head and signed off by CEO.
- Manage company internal and external communication on behalf of the CEO.
- Develop company quarterly newsletter, design content, prepare for printing and ensure distribution to all staff within the Chester group.
- Create awareness across the Chester Group of the group values and behaviours.
- Develop a social media strategy and plan and execute all brand communications and media actions on-line and social media platforms.
- Accountable for brand management and brand awareness including design of branding for Chester property, apparel, trucks, vehicles, carrier bags and packaging.
- Conduct competitor and customer insights analysis and make recommends based on consumer insights.
- Initiate marketing initiatives and campaigns supported by research of the latest marketing trends and showing a clear link to the Group’s target market.
- Work collaboratively with the sales team and relevant internal stakeholders to identify and recommend marketing initiatives to drive sales, new business opportunities and to expand on our customer footprint.
- Communicate with Senior management and the Executive on marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
- Responsible for all advertising across the Chester Group and providing suggestions for new advertising mediums.
- Track and analyze the performance of advertising campaigns, manage the marketing, and ensure that all marketing is in line with the brand identity.
- Upgrade and maintain the company website and promotions on website.
- Manage the creation of instore marketing displays, digital and social media campaigns.
- Coordinate customer competitions and manage the customer database.
- Handle customer complaints and queries in a professional manner.
- Perform marketing audits on retails stores ensuring that marketing standards are aligned to company standards.
- Events management of all Chester social, corporate and employee wellness functions
- Lead and the manage the Marketing team.
Minimum Requirements:
- Degree in Marketing /BA Communications or equivalent.
- 8-10 years in brand or consumer insights management with a clear understanding of brands and the marketing mix.
- Advanced skills in all Microsoft Applications.
- High degree of marketing and general business acumen with sound knowledge of the South African retail & wholesale environment.
- Good leadership skills and experience of managing a marketing team.
- Results -driven with ability to run projects from beginning through to completion.
- Self-starter who can think strategically as well as implement operationally.
- Excellent stakeholder and relationship management.
- Strong research skills and able to work well in cross-functional environments.
- Creative and innovative, out the box thinker.
- Excellent analytical skills and sound decision-making skills.
- Excellent interpersonal and communication skills to be able to convey information effectively and influence others.
- Valid driver’s license and willingness to travel to stores.
Desired Skills:
- Decision-making
- Stakeholder and relationship
- Microsoft Applications
