About the position
THE OPPORTUNITY
A vacancy for Marketing Manager has arisen within the Marketing Department. This position is based in LMP Head Office - Durban. This position will report directly to the Executive Director.
1.MAIN PURPOSE
- The ideal candidate has experience in developing and executing marketing campaigns, inspiring the Brand Team whilst working closely with Sales.
- The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive under tight deadlines to meet the company's and Consumers changing needs.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create and maintain pricing
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with - formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead-nurturing tactics
KEY PERFORMANCE AREAS
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Complete all additional tasks as requested within the scope and skill of the position.
QUALIFICATION AND EXPERIENCE
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- 5 years of working experience in the FMCG environment
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
- Willingness to travel
- Established contacts in media
OTHER SKILLS
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
We are committed to locating the ideal job for you, so we kindly advise against paying for this service. There are no costs associated with securing employment with us.
Desired Skills:
- High Stress Tolerance
- Excellent Interpersonal skills
- Innovative
