About the position
JOB DESCRIPTION
Key Responsibilities:
• Full ownership and accountability for Value Added Services (TFG's Insurance, Media and MVNO businesses) and hi (TFG's Mobile and tech brand) mobile's Communication and Marketing Strategy
• Develop and execute a marketing strategy aligned to the Business strategy and imperatives supported by data and analytics
• Collaborate effectively with other members of the VAS and hi management team, to effectively execute and support the Business Strategy
• Ensure successful execution of marketing strategy in store (across 2,500 stores and multiple Brands) and online in collaboration with other stakeholders
• Drive the Omni-channel vision within VAS and hi giving customer's consistent engagement/experience across all channels
• Lead and manage all marketing content for in-store and online for optimal excellence in customer experience
• Ability to commercialise marketing space in-store to contribute to overall marketing costs
• Develop key strategic partnerships/collaborations aligned to the VAS and hi Customer profile
• Provide Market Intelligence
• Develop and ensure execution of content across all social/digital platforms (this includes management of the creative studio for VAS & Mobile)
• Develop and manage a comprehensive Product Communications strategy
• Champion improvement of internal communication, particularly to stores
• Campaign Management & Measurement with a focus on Customer Relationship Management
• Reputation Management
• Build strong relationships with key stakeholders
• Drive and develop the performance of the team to achieve objectives and effectively manage performance issues or concerns
• Contribute to the delivery of an enhanced Strategic Marketing competence within TFG
• Drive digital transformation within marketing
• Demonstrate the success and power of a diverse and inclusive team
Qualifications and Experience:
• Minimum 8 years working experience at a senior management level, incl. Marketing and Digital Strategy, Team management, Stakeholder, Supplier management and Store Operations
Skills:
• Ability to drive change, persuade and influence both internal and external stakeholders (without direct authority)
• Management of budgets
• Demonstrate a high level of maturity, emotional intelligence and insight into diverse teams
• Ability to work comfortably at both a strategic and operational levels
• Ability to work well under pressure and deliver to aggressive deadlines, incl. problem solving
• High levels of Agility to flex and adapt to changing business requirements
• Ability to understand and interpret data, recognise trends and patterns
• Ability to filter information and extract what is important
• Ability to observe and interpret human/Customer behaviour
• Ability to share knowledge and develop other as well as being humble and curious to learn from others
Behaviours:
• Being Resilient - rebounding from setbacks and adversity when facing difficult situations.
• Builds Networks - establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships
• Cultivates Innovation - creates an environment that fosters and nurtures a culture of creativity which drives success
• Decision Quality - consistently makes timely, well-rounded and informed decisions
• Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• organisational Savvy - understands and navigates dynamics created by processes, systems, and people
• Situational Adaptability - effectively adjusts their behaviour, approach, and decision-making based on the situation
• Strategic Mindset - thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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ABOUT US
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.
We're the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
ABOUT THE TEAM
hi is uniquely positioned within retail spaces to offer inspiration of style and self-expression through tech. Hi offers a range of connected lifestyle products and are renowned for their must-have mobile technology hardware and related accessories. This includes smartphones, laptops, tablets, TVs, gaming, audio, fitness, and smart home accessories, as well as prepaid data and airtime.
