About the position
Job Specification
Position: General Manager – West Africa Expat
Location: West Africa
Type: Permanent
Role Overview
We are seeking an experienced and dynamic General Manager to lead and develop our operations across West Africa. The ideal candidate should be hands-on, commercially driven, and capable of managing teams across multiple countries. This role requires a proactive leader with strong business acumen, sales focus, and a “make a plan” attitude.
Key Responsibilities
- Lead, manage and develop teams across different countries.
- Drive sales performance and customer satisfaction.
- Oversee operational activities and ensure successful execution of company strategies.
- Enforce and follow company policies and procedures while remaining flexible and hands-on.
- Build a performance-driven and accountable company culture.
- Manage conflict constructively while encouraging diverse viewpoints.
- Engage with internal stakeholders across the group to learn and adopt best practices.
Required Attributes
- Proven management experience – ability to lead, discipline, motivate, and build teams.
- Experience working in Africa, preferably in multi-country environments.
- Sales and customer-focused mindset.
- Positive energy with a “can do / make a plan” attitude.
- Strong commercial understanding – BCom degree preferred.
- Hands-on approach – willing to get involved, not only delegate.
- Strong personality: able to confront issues constructively while keeping peace.
- Self-driven, accountable, target and sales-driven.
- Hungry for success and motivated by financial incentives.
- Honesty, integrity and strong ethics.
- Ability to work under pressure and manage multiple priorities.
- Inquisitive and willing to learn / engage with colleagues across the group.
Industry background advantageous:
Commercial kitchen, bakery, catering, or refrigeration equipment
OR project/technical background
Remuneration & Benefits
- Monthly Salary $6,000 USD
- Medical Aid- 50% Company Contribution
- Living Allowance- $600 per month
- Accommodation- Provided + House Help (cook, cleaning & laundry)
- Transport- Company Car + Driver + Fuel
- Flights- 3 Return Tickets per Annum
- Leave- 25 Days Paid Leave
- Bonus- Annual Incentive Scheme
- Mobile Phone- Provided (reasonable private use allowed)
Desired Skills:
- General Manager
- West Africa Operations
- Sales & Commercial Leadership
- Multi-Country Team Management
