About the position
The Equipment Sales Representative at Orchard Agri Worcester will be responsible for selling agricultural equipment and machinery directly to farmers and other end-users. This role requires a dynamic sales professional with in-depth knowledge of farming equipment and the ability to build strong relationships with customers
Key responsibilities
Sales and Customer Engagement:
- Engage with farmers and other end-users in the agricultural sector to identify their equipment needs
- Present and demonstrate farming equipment, explaining the features, benefits, and operational capabilities.
- Provide customized solutions based on the customer's specific farming operations and machinery requirements.
- Negotiate and close sales deals to meet or exceed monthly sales targets.
Lead Generation and Market Development:
- Proactively generate new leads and develop a strong sales pipeline by visiting farms, attending agricultural events, and leveraging the company's existing customer base.
- Follow up on sales leads provided by the Spares Counter Sales Representative and workshop team.
- Identify opportunities for upselling and cross-selling related equipment or services.
- Provide Leads to Spares and Workshop: Identify opportunities for the spares and workshop teams during customer visits or sales discussions. Examples include potential maintenance work, part replacements, or after-sales service needs.
- Ensure that such leads are shared with the appropriate team members for follow-up.
- Build long-term relationships with customers to encourage repeat business and referrals.
Product Knowledge and Technical Expertise:
- Maintain comprehensive knowledge of Orchard Agri's full range of agricultural equipment, including tractors, harvesters, sprayers, pruners, cultivators, mowers, motorcycles and other machinery.
- Keep up to date with the latest industry trends, new technologies, and competitor products.
- Attend training sessions and equipment demonstrations to stay informed on product features and updates.
Customer Support and After-Sales Service:
- Provide customers with guidance on the operation, maintenance, and servicing of purchased equipment.
- Coordinate with the workshop and service teams to ensure timely delivery, setup, and any required after-sales support.
- Address customer concerns and resolve issues related to equipment performance, warranties, or service requirements.
Sales Reporting and Administration:
- Maintain accurate records of sales activities, customer interactions, and market feedback.
- Prepare regular sales reports and updates for the Sales Manager, including forecasts and performance metrics.
- Collaborate with internal teams to ensure customer orders are processed efficiently and equipment is delivered as promised.
Desired Skills:
- Sales skills
- Sales Targets
- Customer Relationship Management
- Agricultural equipment
- Farming machinery
- Sales
Desired Work Experience:
Desired Qualification Level:
