About the position
A leading South African home and lifestyle appliance brand that specializes in premium air treatment and climate control solutions is seeking a Digital Marketing Manager who will owns the digital growth engine, encompassing paid advertising, social media presence, and e-commerce marketing.
Responsibilities:
- Execute paid media strategy and manage budgets across Meta (FB/IG), Google Ads, Takealot, and [URL Removed] build, manage, and optimize Meta campaigns within Ads Manager (audiences, testing, scaling).
- Evaluate channel performance against internal sales data rather than platform-reported metrics.
- Manage external advertising agencies; strategically bring channels in-house when performance dictates.
- Plan high-impact paid campaigns around major retail events (e.g., Black Friday, seasonal peaks).
- Define and execute end-to-end social media strategies across Facebook, Instagram, TikTok, and YouTube.
- Plan, schedule, and publish content calendars aligned with Brand & Creative guidelines.
- Produce self-shot short-form video (Reels, TikToks, Shorts), unboxings, tutorials, and testimonials.
- Write engaging captions, ad copy, and video scripts tailored to diverse target audiences.
- Oversee daily community engagement, promptly managing comments, messages, and customer queries.
- Maintain accurate product content and listing assets for the online store, Takealot, and [URL Removed] with the conversion-optimization function to run and analyze landing page experiments, offers, and bundles.
- Support new product launches with dedicated asset kits and campaign strategies.
- Identify, recruit, and manage influencer collaborations (negotiating briefs, agreements, and content approvals).
- Track influencer ROI by measuring costs against attributable sales and engagement.
- Review, vet, and execute budget and creative recommendations generated by internal AI marketing systems.
- Integrate generative AI tools (Claude, ChatGPT, Gemini) into daily workflows for drafting, analysis, and production.
- Compile monthly marketing performance reports focusing on revenue, contribution per channel, and blended marketing efficiency.
- Localize successful SA product content, copy, and social assets for the UK market.
- Coordinate creative requests with the UK-based marketing agency (Note: UK paid media management is excluded).
Minimum Requirements:
- Experience: 4+ years in digital marketing, with 2+ years of direct, hands-on budget ownership and execution.
- Platform Mastery: Advanced proficiency in Meta Ads Manager (campaign builds, targeting, optimization).
- Content Production: Strong self-shot video filming/editing skills and sharp copywriting capabilities.
- Data Literacy: Ability to interpret performance dashboards and evaluate platform data against true business results.
- AI Practitioner: Concrete, daily professional usage of generative AI tools.
- E-Commerce: Background managing Shopify stores or seller portals (Takealot/Amazon).
- Autonomy: Proven ability to operate independently and self-prioritize with light supervision.
- Software & Tools
- Required: Meta Business Suite/Ads Manager, CapCut/InShot (or similar), AI Assistants (Claude, ChatGPT, Gemini), Google Workspace, and Microsoft Office.
- Preferred: Canva (Advanced level), Shopify & marketplace portals, Adobe Creative Suite.
- Advantageous
- Google Ads and retail-media advertising experience.
- Influencer program management and agency-management experience.
- Exposure to SEO, lifecycle/email marketing, and international markets (specifically the UK).
Benefits:
- Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [Email Address Removed].com
Desired Skills:
- Digital Marketing Manager
- Digital Marketing Manager
- Digital Marketing Manager
