About the position
Role Overview
The Digital Marketing Coordinator will play a critical role in planning, executing, and optimising digital marketing strategies to drive brand awareness, engagement, and lead generation within a retail property environment. This role requires a digitally savvy marketer with strong analytical skills, creativity, and the ability to manage multiple digital channels while ensuring alignment with overall brand strategy.
Key Responsibilities
Digital Marketing Strategy & Campaign Execution
- Develop and implement digital marketing campaigns aligned to broader marketing objectives
- Execute digital campaigns aimed at tenant engagement, lead generation, and brand visibility
- Manage paid advertising campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads
- Optimise digital campaigns to promote retail spaces and property offerings
Website Management & SEO
- Manage and update website content to ensure accuracy, relevance, and consistency
- Implement SEO best practices to improve organic search performance
- Analyse website performance using Google Analytics and other tools
- Identify opportunities to improve user journey, engagement, and conversion rates
Content Creation & Digital Engagement
- Develop and manage digital content including blogs, videos, infographics, case studies, and visual assets
- Coordinate content creation with marketing and design teams
- Plan and execute email marketing campaigns targeting tenants, investors, and stakeholders
- Develop high-performing landing pages for campaigns and promotions
Social Media & Online Presence
- Manage social media platforms and content calendars
- Monitor engagement and optimise content for reach and interaction
- Ensure consistent tone, messaging, and adherence to brand guidelines
Influencer & Partner Collaboration
- Identify, engage, and manage influencer and partner collaborations
- Monitor performance and impact of influencer campaigns
Google Business Profile (GBP) Management
- Maintain, update, and optimise Google Business Profiles
- Manage customer reviews, respond to enquiries, and enhance online reputation
- Track insights such as search visibility, website clicks, and direction requests
Crisis & Reputation Management
- Monitor online sentiment and brand mentions
- Respond to feedback and manage reputational risks
- Support crisis communication strategies when required
Innovation, Data & Reporting
- Monitor digital marketing trends and emerging technologies
- Explore AI-driven solutions and new digital tools
- Track, analyse, and report on digital performance metrics
- Provide data-driven insights and recommendations
- Maintain digital content and campaign calendars
Requirements
- Grade 12 / Matric (essential)
- Bachelor’s degree in marketing, Digital Marketing, Communications, or related field (preferred)
- Minimum 5 years’ experience in digital marketing within a retail or commercial environment
- Strong experience in campaign management, marketing operations, and budgeting
- Solid understanding of social media, SEO, SMO, and digital advertising platforms
- Proficiency in Adobe Suite, WordPress, Hootsuite, Google Ads, and Meta Ads
- Advanced written and verbal communication skills
- Strong organisational skills with high attention to detail
- Self-motivated, results-driven, and capable of working independently
- Valid driver’s license (Code B)
Desired Skills:
- Adobe Suite
- Commercial Properties
- Digital Marketing
- Google Ads
- HootSuite
- Marketing Strategy
- Retail
