CRM Manager

About the position

The Customer Relationship Manager (CRM) will spearhead the development and implementation of the company's CRM strategy, ensuring seamless integration between the online store and physical retail locations. The ideal candidate will be responsible for enhancing customer engagement, driving loyalty, and maximizing sales through personalized experience and data-driven insights. This role requires a combination of strategic thinking, technical acumen, and strong communication skills to align customer relationship initiatives with business objectives.

Key Responsibilities

• CRM Strategy Development and Implementation
• Develop and execute a comprehensive CRM strategy that integrates online and retail channels.
• Identify and implement CRM tools and technologies that meet the company's needs for data management, engagement, and marketing.
• Collaborate with marketing, IT, and retail teams to ensure alignment across customer touchpoints.
• Customer Data Collection and Integration
• Design and implement systems for collecting, unifying, and managing customer data across all channels.
• Establish processes to capture customer interactions, preferences, purchase history, and feedback.
• Ensure data privacy compliance with relevant regulations such as GDPR or local equivalents.
• Customer Engagement and Personalization
• Develop targeted promotions, loyalty programs, and personalized marketing campaigns based on customer insights.
• Utilize customer data to create personalized experiences that drive engagement and retention.
• Analytics and Reporting
• Define and monitor KPIs such as customer lifetime value (CLV), retention rates, and cross-channel sales.
• Generate actionable insights through data analysis to inform strategy and optimize performance.
• Report CRM performance to senior management, providing recommendations for continuous improvement.
• Collaboration and Leadership
• Lead cross-functional teams to implement CRM initiatives effectively.
• Provide training and support for staff on CRM systems and best practices.

Qualifications and Skills

• Education: Bachelor's degree in marketing, Business Administration, Information Technology, or a related field.
• Experience:
• Proven experience in CRM strategy development and implementation.
• Familiarity with CRM platforms and data analytics tools.
• Experience in integrating online and offline customer data.
• Technical Skills:
• Strong understanding of data privacy regulations (e.g., GDPR, POPIA).
• Proficiency in data integration, reporting tools, and marketing automation.
• Soft Skills:
• Strategic thinking and problem-solving.
• Excellent communication and collaboration skills.
• Strong customer-centric mindset.

Key Performance Indicators (KPIs)

• Increase in customer retention rates and loyalty program engagement.
• Growth in customer lifetime value (CLV).
• Improvement in cross-channel sales and customer acquisition.
• Reduction in customer acquisition cost (CAC).
• Timeliness and accuracy of CRM performance reporting.

Desired Skills:

• CRM strategy development
• CRM platforms
• Digital Analytics
• Digital Insight
• Integrating online and offline customer data
• data privacy regulations
• POPIA
• GDPR
• data integration
• Reporting Tools
• Marketing Strategy

Desired Work Experience:

• 2 to 5 years Communications & Public Relations

Desired Qualification Level:

• Degree

About The Employer:

African Sales Company is a long-term orientated distributor of leading international fine fragrance and cosmetic brands in Southern and Sub-Saharan Africa markets.

We manage the entire go-to-market process as an honest strategic partner of choice for Principal Suppliers through selective distribution.

Operating across our three commercial pillars, centred on the luxury sector, we obsessively service our committed undertakings in Southern and Sub-Saharan Africa.

We dig deep into the detail; finding continual improvements to pursue service and value excellence.
Our expertise, infrastructure and relationship with our service partners offer our clients transparent reporting in our management of their brands.
With a comprehensive suite of supply chain solutions, decades of service in Southern and Sub-Saharan Africa, unique domestic market insight, and a culture of efficiency, we deliver measurable added-value in warehousing, logistics & supply chain management.
Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability.


ASCO is committed to providing a workplace free from discrimination or harassment. We expect every member of the ASCO community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included, and is afforded the respect and dignity they deserve.
Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome