About the position
Introduction
Academic Programme Leader - Digital Marketing | Postgraduate.
Location: Durban, KwaZulu-Natal.
Shape the Future of Digital Marketing Education.
Are you an experienced Higher Education Academic or Academic Manager with a passion for Digital Marketing and a drive to create meaningful student and academic outcomes?
MANCOSA is looking for an accomplished Academic Programme Leader - Digital Marketing to provide strategic academic leadership and oversight for its Postgraduate Diploma in Digital Marketing.
This is an opportunity to move beyond traditional academic delivery and play a key role in shaping the programme lifecycle, academic quality, student success, teaching and learning, programme enhancement and academic governance within a leading private higher education environment.
Why Join This Opportunity?
You will have the opportunity to influence the academic experience of postgraduate students while contributing to the continued development and quality of a specialist Digital Marketing programme.
You will work across academic delivery, programme management, student engagement, quality assurance, academic governance and continuous improvement - giving you the opportunity to make a measurable impact on both student success and programme excellence.
Duties & Responsibilities
Key Responsibilities
Academic Programme Leadership & Management
- Lead and oversee the assigned Digital Marketing academic programme in alignment with institutional strategy.
- Establish and maintain the programme philosophy and academic direction.
- Lead the rollout and readiness of new and existing programmes.
- Manage the programme lifecycle and ensure effective academic operations.
- Monitor student throughput, retention, articulation, dropout rates and academic performance.
- Identify and implement interventions for at-risk students.
- Collaborate with academic support services to enhance student success.
Programme Planning & Academic Administration
- Plan and coordinate programme academic activities and administration.
- Conduct academic staff induction and support effective academic delivery.
- Coordinate comprehensive student orientation.
- Identify suitable academics for content development, teaching, assessment and related academic activities.
- Ensure programme information is accurate and aligned across institutional platforms, including websites and prospectuses.
- Contribute to programme budget management and programme value proposition initiatives.
Teaching, Learning & Student Engagement
- Facilitate webinars and contribute to postgraduate academic delivery.
- Oversee assessment development, moderation and grading.
- Supervise postgraduate students.
- Develop and monitor effective teaching and learning strategies.
- Ensure teaching and learning activities align with programme outcomes.
- Promote academic integrity and excellence in curriculum delivery.
- Drive initiatives that support student engagement, academic performance and student success.
Programme Intelligence, Governance & Quality Assurance
- Monitor programme performance through data analysis, trend analysis and benchmarking.
- Gather and interpret longitudinal student and programme performance data.
- Compile and submit reports on programme performance and academic operations.
- Ensure compliance with institutional policies, SOPs and regulatory requirements.
- Monitor and address programme conditions and recommendations from regulatory bodies.
- Lead programme and module reviews and support continuous programme improvement.
- Monitor, evaluate and manage academic programme risks.
- Support programme realignment and teach-out processes where required.
- Participate in academic committees, institutional audits and academic events.
Industry & Student Career Relevance
- Promote appropriate community engagement initiatives.
- Provide programme-specific career guidance in collaboration with the Career Centre.
- Contribute relevant Digital Marketing and Social Media Marketing expertise to ensure academic knowledge remains relevant to the evolving education and digital landscape.
Desired Experience & Qualification
What You Bring
Minimum Qualification
- Master's Degree specialising in Marketing, Digital Marketing, Social Media Marketing or a cognate field in Digital Marketing, at NQF Level 9.
- A Postgraduate Diploma in Digital Marketing or relevant cognate qualification will be considered in accordance with the requirements of the role.
Experience
- 3-5 years' experience in Higher Education as an Academic and/or in Academic Management.
- Strong academic knowledge and understanding of the evolving higher education environment.
- Experience in Higher Education Academic Management will be advantageous.
- 2 years' experience in Learner Management System (LMS) administration/coordination will be advantageous.
Key Competencies
We are looking for someone who demonstrates:
- Academic leadership and decision-making
- Programme management and academic administration
- Analytical and interpretive ability
- Programme planning and continuous improvement
- Quality assurance and academic governance
- Conflict resolution and collaboration
- Organisation and execution
- Digital literacy
- Adaptability and resilience
- Innovation and an enterprising approach
- Strong communication and stakeholder engagement skills
Your Opportunity to Make an Impact
If you are ready to combine your Digital Marketing expertise, academic leadership capability and passion for student success, this is an opportunity to play a meaningful role in shaping postgraduate education.
Join MANCOSA and contribute to an academic environment where quality, innovation, student success and industry relevance come together.
Apply now to take your next step in Higher Education Academic Leadership.
